Marketplace Payments Startup Balanced Partners with Coinbase and Adds Bitcoin Support

(TechCrunch) Payments platform Balanced has been gradually adding features to enable marketplaces to accept and make payments out to their users. Thursday the company announced that it’s integrated with Coinbase and will allow its customers to accept Bitcoin.

Now usually when we get pitches on new businesses “accepting Bitcoin” — like when a crappy NBA team or a space travel company does it — I’m inclined to pass on the news because it’s just a marketing gimmick and really, who cares? Bitcoin has hardly hit mainstream adoption and so as a practical matter, the number of users buying NBA seats or booking space travel via Bitcoin is pretty insignificant.

But Balanced’s integration with Coinbase and its support for Bitcoin is a bit different.